More Than Transactional SMTP

SendGrid excels at API mail but Marketing Campaigns are expensive and contact-based. Senddera combines campaigns, automations, and lists with any SMTP — including SendGrid itself as a transport.

Compare Pricing How we differ

Feature	SendGrid	Senddera
Primary focus	Transactional API + add-on MC	Full marketing suite self-hosted
Contact storage	Marketing plan tiers	Unlimited on your DB
Campaign builder	Marketing Campaigns product	Drag-and-drop + HTML builder
Automation	Limited vs dedicated MAPs	Full automation builder
Use SendGrid SMTP	Native	Yes — as sending server
Compliance / unsub	Built-in	Built-in + your policies
100k contacts	$400+/mo MC	$74 + API/SMTP usage

The Core Difference

When SendGrid isn’t enough alone

Developers love SendGrid’s API; marketers need lists, segments, and visual campaigns. Senddera bridges both — use SendGrid only as the pipe if you want.

Keep SendGrid, lose the tax

Configure SendGrid as a sending server; run lists and automations in Senddera.

Unified reporting

Campaign opens, clicks, and bounces in one admin — not scattered API logs.

Self-host option

Move entirely to SES or Postfix when ready — same UI.

Estimated Impact

FOR 100K CONTACTS

$4,800 SendGrid MC / yr

$1,000 Senddera + SendGrid / yr

You save $3,800/yr

Migration checklist

Export contacts from Marketing Campaigns.
Add SendGrid API key as sending server in Senddera.
Migrate templates (HTML copy) into Senddera template library.
Run parallel sends on a segment before full cutover.

Need help? Knowledge Base · Help center

Ready to switch from SendGrid?

One-time $74 license. Unlimited subscribers. Your server, your data, your SMTP.

Get Senddera — $74

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