Creating and Sending Your First Campaign

Your first campaign validates the full path: template → audience → sending server → inbox. Follow this sequence before scheduling large sends.

1. Choose or create a template

Go to Campaigns → Templates (or the template library in the campaign builder).

• Start from a built-in layout or blank HTML
• Use the drag-and-drop builder for blocks, images, and buttons
• Add preheader text — preheader tips
• Test rendering: client differences

2. Create the campaign

1. Campaigns → Create → standard campaign
2. Select the template
3. Edit subject line — consider A/B testing later
4. Set From name and From email (must align with verified sending domain)

3. Select audience

• Choose the mail list you imported
• Optionally narrow with a segment (e.g. opened in last 30 days)
• Exclude unsubscribes and blacklisted automatically when configured

4. Test before send

1. Send test email to yourself and a colleague (Gmail + Outlook if possible)
2. Click all links; confirm tracking domain if used
3. View plain-text part if enabled
4. Check spam folder — if land there, review DNS and content (reputation monitoring)

5. Schedule or send now

• Send now — queues immediately; requires workers/cron
• Schedule — pick date/time in your account timezone (timezone optimization)

Watch progress on the campaign detail page: sent, opens, clicks, bounces.

6. Read results

After send, open Reports for the campaign. Key metrics:

• Delivery rate — should be > 98% for healthy lists
• Bounce rate — hard bounces > 2% means list quality problems
• Opens / clicks — interpret with Apple MPP in mind: open rates and MPP

What’s next

• Welcome email automation
• Campaign guide (advanced)
• UTM tracking for Google Analytics